Water-based fragrances won't stain fabrics, carpets or upholstery Eliminates odors and reduces new odors over time Ready to use but can be diluted if desired. This is a powered new revolutionary formulation that works enzymatically. Natural Enzymatic Odor Elimination The New Car Smell Premium Air Freshener & Odor Eliminator is a concentrated long lasting premium air freshener with natural enzymatic odor elimination properties to eliminate odor and reduce recurring odor. Use sparingly or dilute accordingly for superior air scents, and long lasting deodorizing ability. What Esquire Magazine Had to Say "Hundreds of different chemicals are contained in car-interior components," according to Jeff Gearhart, the Ecology Center's HeathCar.org research director. "They range from smells you would more commonly associate with paints and solvents to adhesives. It's really a complex chemical cocktail mixture from all these multiple sources that you smell floating around in the air." The VP of Marketing for Chemical Guys, whose new-car air freshener is designed to mimic the new-car scent, notes, "If you go to a facotry, you'll notice most people who assemble cars wear a mask. They have a mask because they're constantly made to smell the new-car smell. That smell is not necessarily healthy for you. Most of those odors are VOCs, volatile organic compounds. All of our fragrances are naturally derived, combined to emulate a new car smell without being bad for you." What a new car smells like, as you read above, is tough to define. Most people associate a new car smell with happiness. Maybe they remember the first time their parents got a new car, and took long drives with them. Maybe they remember getting that first real job where they could afford to buy a new car for themselves. Either way, the smell is a happy one, and don't we all just want to be a little bit happier? Freshen Your AC System The New Car Smell Premium Air Freshener & Odor Eliminator can be used in conjunction with flushing your vehicle's AC system. Who Uses Air Fresheners The New Car Smell Premium Air Freshener & Odor Eliminator is used by professionals, automakers, OEM's, hotels, hospitality, management companies, home owners, auto detailers, auto dealerships, janitorial companies and house cleaners worldwide. Professionals understand the importance of the proper smell in its intended environment, hence supplying their customers with a true new scent that lasts is why they turn to Chemical Guys Professional Products. Where it Can be Used Cars, boats, hotels, restaurants, outside, on carpets and upholstery and more. Use anywhere that needs a new clean scent. Other Sizes Available The New Car Smell Premium Air Freshener & Odor Eliminator is also available in a 4 oz size and a 16 ounce size . More About New Car Smell Premium Air Freshener & Odor Eliminator Fragrances have served many purposes historically, from masking unpleasant odors to encouraging attention from members of the opposite sex. One of the greatest uses, however, is that of aromatherapy, or effectively improving the state of mind and body. Whether you car is a year old or 20 years old, nothing will make you feel better then sitting in it, closing your eyes and smelling what it would have smelled like when it was brand new on the lot. Make your car happy - make it smell like new again.